I'm starting to feel bad for Microsoft PR, who've been tasked with defending these Microsoft ads featuring Bill Gates and Jerry Seinfeld. I just didn't connect with the first ad , which barely mentioned Microsoft and didn't do much to tell me why I should like their products in a competitive market. The second ad, which aired tonight, was more of the same. The setting is a normal family. Gates and Seinfeld are staying with them to connect with "real people." The idea is to show that Microsoft has connected with "over a billion people." Bill and Jerry explain: Bill: Why are we doing this again? Jerry: Why Bill? Because as we discussed, you and i are a little out of it. You're living in some kinda moon house hovering over Seattle like the mothership. I've got so many cars I get stuck in my own traffic. We need to connect with real people.