DENVER, CO -- (Marketwire) -- 08/18/08 -- HS3 Technologies Inc. (OTCBB: HSTH), a worldwide provider of innovative security and video monitoring solutions, today announces the signing of an agreement with the 131-year-old AMERICAN HUMANE ASSOCIATION (AHA).
Under AHA's American Humane Certified(TM) ("AHC"), AHA and HS3 Technologies plan to deploy and fully engage in the development of a Video Monitoring System ("VMS") that can expand the observations and augment the compliance with AHC standards for humane care. HS3 Technologies will conduct beta testing through the installation and integration of five VMS in production facilities and the transportation of animals that reflect the animal species and sub groups that AHC certifies. Upon successful completion of the beta testing, AHA, the leading humane certification organization in the United States, will have a system that can provide expanded, auditable observations that expands its current system of audits for humane animal handling. HS3's technologies and integrated development of its proprietary technology (or real-time analytical technology tools) will expand the observation frequency and provide cross checks to the behavior of animals in a variety of situations that may or may not cause improper care to occur. The parties think this expanded solution can be one of the most successful ways of identifying an issue and provide immediate corrective action by the parties involved. It is the focus of these beta projects to give greater insight and develop a plan of integration that over the next few years will become a standard part of the American Humane Certified compliance program. The program eventually will encompass over 15,000 locations in North America.
The AHC program is important to animal protein producers because it ensures their compliance with humane treatment and provides economic incentives, through the implementation of the stringent audit standards of the certified program. Qualified producers will obtain the desirable "American Humane Certified" logo for labeling of their retail products and in most cases receive premium pricing for the differentiation.
CEO of HS3 Technologies Mark Lana stated, "Potentially the American Humane Certification label will become as important to consumers' animal protein buying decision process as today's product differentiation labels stating 'Organic.' We are quite confident American Humane Association's 131 year commitment to animal welfare will successfully pull consumer demand for the American Humane Certified program. We are very excited to assist producers in demonstrating compliance with humane treatment of their animals while concomitantly acquiring the highest return on investment and premium product differentiation represented by the well respected independent humane verification and certification program of the American Humane Association."
Under the agreement, HS3 Technologies is scheduled to install 5 beta sites within sixty days for 3 species: Swine, Chicken, and Cattle. The beta projects for chickens will include one each for broilers and layers. Beta projects for cattle will include one veal producer and one dairy producer. The producers chosen for the initial beta testing have both national and international distribution and represent some of the largest animal protein producers in the world. HS3 anticipates recurring monthly revenue from monitoring each location.
ABOUT THE AMERICAN HUMANE ASSOCIATION:
Founded in 1877, the American Humane Association is the only national organization dedicated to protecting both children and animals. Through a network of child and animal protection agencies and individuals, American Humane develops policies, legislation, curricula and training programs to protect children and animals from abuse, neglect and exploitation. The nonprofit membership organization, headquartered in Denver, raises awareness about The Link® between violence to people and violence to animals, as well as the benefits derived from the human-animal bond. American Humane's regional office in Los Angeles is the authority behind the "No Animals Were Harmed"® end-credit disclaimer on film and TV productions, and American Humane's office in Washington, D.C., is an advocate for child and animal protection at the federal and state levels. The American Humane Certified(TM) farm animal program is the nation's original independent certification and labeling program for humanely raised food. American Humane meets the strong, comprehensive standards of the Better Business Bureau's Wise Giving Alliance, has been awarded the Independent Charities of America's "Best in America" Seal of Approval, and has received a 3-star rating from Charity Navigator, America's leading charity evaluator. Visit www.americanhumane.org to learn more.
Farm Animal Welfare: Farm animal welfare is an issue of growing moral and social significance. For American Humane, protection of farm animals has always been a topic of deep concern, with efforts dating back to the organization's beginnings in 1877. Animal production methods are often evaluated on economic grounds only. But productivity, by itself, is not always a reliable indicator of the well-being of an animal. American Humane takes as a guiding principle that every animal subjected to full, direct human control should have an opportunity to experience an environment for which its own species is predisposed in order to develop into a physically and psychologically healthy being. All farm animals must have access to adequate air and water and to a food supply that matches their biological requirements, housing that is sufficiently safe and spacious, appropriate levels of environmental complexity, regular supervision and health care, sensible handling in all stages of life, including and during slaughter. The establishment of the American Humane Certified(TM) farm animal program is an outgrowth of American Humane's commitment to the well-being of farm animals. American Humane Certified recognizes the commitment of food producers to follow animal welfare standards of practice which ensure that farm animals are: Free to live and grow in a humane environment under conditions and care that limit stress; Free to enjoy a healthy life, benefiting from disease and injury prevention and rapid diagnoses and treatment; Free to readily access fresh water and a diet that maintains full health and vigor; Free to express normal behaviors and live in an appropriate and comfortable environment that includes sufficient space, proper facilities, shelter, a resting area and company of the animals' own kind. American Humane also believes that an important criterion of the moral acceptability of a given animal production method is its impact on the ecology, and opposes large-scale agricultural operations that do not achieve sustainable environmental integration. AHC will provide the platform of compliance under the AHC certification program with producer groups.
Marie Belew Wheatley, President and CEO of the American Humane Association, has stated, "In fact, one of the most important 'products' American Humane creates and distributes is information. And the more ways we can distribute it, the more effective we can be."
ABOUT HS3 TECHNOLOGIES INC.:
HS3 Technologies Inc. is a single source, security solutions, provider headquartered in Denver, Colorado. We provide technically advanced hardware and proprietary video analytic software, while integrating security solutions uniquely designed to meet the needs of our customers. All HS3 manufactured DVRs have superior image capture, gigabytes of storage, and High Quality replay capabilities. HS3's biometric products offer the highest levels of security and reliability for access control, and time and attendance. The Denver Monitoring Center serves as our single point integrated security solutions portal, where we combine our proprietary analytical software, network security, alarm monitoring, and video alarm verification products.
HS3 was founded as a complete security solutions integrator and provider. Building from our knowledge of the systems that are lacking within the security and monitoring industries HS3 bridged the gap between physical and logical security. This approach directs the unique proprietary security solution that HS3 Technologies provides. We are the first company to offer an integrated security solutions portal combining physical and logical security into a total service package. Our goal of serving as a single source security portal for companies with national presence like the AMERICAN HUMAN ASSOCIATION has allowed us the opportunity to provide services and products in combinations that complete the security and monitoring matrix.
Our expertise has been developed from the combined years of training and overall experience of our team.
The HS3 staff has the highest professional experience levels achievable within the security and advanced technology worlds. We approach monitoring with the knowledge that the end goal exceeds observing and reporting anomalies; we additionally serve as an independent verification agent supplying solutions to our clients. We customize our video analytics and DVRs to meet the specifications of our customers and meet the highest quality standard set by our in-house monitoring division. As a single point security solutions provider we are excited by projects where we bring unmatched benefit to our customers as represented by this American Humane Certified, HS3 solution for the American food supply.
This news release contains "forward-looking statements," as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the deployment and development of a Video Monitoring System ("VMS") that can expand the observations and augment the compliance of AHC for humane care, that HS3 will conduct beta testing thru the installation and integration of five VMS, that upon successful completion of the beta testing, AHA will have a system that can provide expanded, auditable observations that expands its current system of audits for humane animal handling, that. HS3's technologies and integrated development of its proprietary technology (or real-time analytical technology tools) will expand the observation frequency and provide cross checks to the behavior of animals in a variety of situations that may or may not cause improper care to occur, that this expanded solution can be one of the most successful ways of identifying an issue and provide immediate corrective action by the parties involved, the installation of 5 beta sites within sixty days, or that HS3 anticipates recurring revenue of $250 per month from monitoring each location.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, HS3's ability to design and manufacture its security and monitoring products and systems, the ability of the products to gain market acceptance, and the difficulties faced by an early stage company in the competitive security and monitoring industry. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although the Company believes that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the Company's annual report on Form 10-KSB, our quarterly reports on Form 10-Q, and other periodic and current reports filed from time to time with the Securities and Exchange Commission.