True Religion Opens New Store in Union Square in New York, NY

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Union Square retail district of New York, New York. Located at 863 Broadway, the 1,440 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Widely recognized as one of Manhattans premier shopping, restaurant and tourist destinations, the Union Square retail district encompasses an eclectic mix of high end luxury tenants and premium brands including Diesel, G Star, Puma, Juicy Couture and Coach. Situated near the popular Greenmarket, the Flatiron district, multiple theaters and convenient access to the subway, it is estimated that 500,000 people pass through the Union Square corridor daily.

We are excited to announce the opening of our Broadway store, which marks our fourth Manhattan store location, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. Our Broadway store will complement our existing Manhattan store locations while providing a distinct and unique shopping experience to consumers on East Side.

It is estimated that approximately 500,000 people pass through the Union Square retail district on a daily basis. Our Union Square store, which is centrally located on Broadway, exemplifies our strategy of locating in high volume, high traffic locations, said Michael Buckley, president of True Religion Apparel, Inc.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115
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