True Religion Apparel Operating Coast to Coast with New Store Openings in Los Angeles and New York

True Religion customers from coast to coast now have access to the latest fashions from True Religion Apparel, Inc. (Nasdaq:TRLG) with the unveiling of two branded stores on Robertson Boulevard in Los Angeles and on Prince Street in the destination SoHo shopping district in New York City. Both stores will carry the entire True Religion line of apparel, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear.

We are very pleased with the timely opening of our Los Angeles Robertson store, on Black Friday last month, and the New York-SoHo store which opened on December 2nd, said Michael Buckley, president of True Religion Apparel, Inc. Our Robertson and SoHo stores are both outstanding real estate locations, and the enthusiastic response at these stores, based on initial sales performance, has exceeded our expectations.

With our fifth store in Miami Beach to open in early January, we expect to hit the ground running in 2007 with a considerably stronger retail presence, Buckley continued. As we continue to execute on our retail expansion plans, we look forward to bringing the entire True Religion collection to existing and new customers in key fashion cities across the country.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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