July 29, 2008 at 08:00 AM EDT
True Religion Apparel, Inc Ranked #1 Among Apparel Magazine's Top 50 Most Profitable Publicly Traded Apparel Companies
This Achievement Marks True Religion's First Entrance into Top 50 Rankings Based on Annual 2007 Profit Margin

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced that it has been ranked #1 in Apparel Magazines annual Top 50 List of the Most Profitable Publicly Traded Apparel Companies. The industry-leading magazine publishes the definitive ranking and analysis of America's 50 Most Profitable Publicly Traded Apparel Companies based on annual 2007 profit margins. True Religion is joined on the list by other leaders within the apparel and retail industry including Guess?, Nike, Under Armour, Polo Ralph Lauren and Nordstrom.

Being ranked #1 among the most profitable publicly traded apparel companies is a significant accomplishment and reflective of our positive momentum and progress in establishing True Religion as a global aspirational brand, stated Jeffrey Lubell, Chairman, Chief Executive Officer and Creative Director of True Religion Apparel, Inc. Since our inception in 2003, we have a proven track record of profitable growth, with our net income increasing on average in excess of 80% annually. The growth of our higher margin consumer direct segment has been a significant contributor to our strong financial performance. As our consumer direct business becomes more significant as a percentage of total sales, we expect to further accelerate our top line sales growth and margin expansion.

About Apparel Magazine

Apparel Magazine is a monthly national publication serving the entire apparel marketplace. In print circulation for more than 48 years, Apparel Magazine offers readers with information, research and strategic insight in a variety of formats in order to help them improve their business performance. Its 18,000+ subscribers are primarily apparel and retail executives. Its targeted focus is Technology & Business Insight - From Concept to Consumer, which encompasses the market, retail intelligence, supply chain, sourcing and logistics, concept-to-spec and fiber-to-fabric.

In addition to its monthly magazine, the Apparel brand portfolio includes the Apparel e-newsletter, apparelmag.com, online web seminars, regular research studies, resource guides and educational whitepapers, the Apparel Executive Forum and Apparel' Tech Conference.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115
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