True Religion Opens Store in Westfield Topanga in San Fernando Valley

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded store in Canoga Park, California. Located at 6600 Topanga Canyon Boulevard, the 2,245 square-foot branded store will offer shoppers the entire True Religion branded collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Located in the densely populated San Fernando Valley with easy accessibility off the 101 Freeway, Westfield Topanga is one of the nations premier shopping destinations, featuring a newly redeveloped Nordstrom store featuring designer merchandise, Cartier, Ferragamo, Burberry, and Michael Kors. The center is currently in the final phase of a $300 million redevelopment to include 300,000 square feet of new retail space. Notable new stores for Summer 2008 include Neiman Marcus, Tiffany, and Louis Vuitton, all of which will be the first stores in the San Fernando Valley.

Southern California is the birthplace for True Religion branded apparel. The Westfield Topanga distinguishes itself by providing the San Fernando Valley and its surrounding communities a full range of luxury retailers. We expect that our merchandise, which bears our Malibu bohemian, hippie chic perspective, will resonate with the Topanga shoppers, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc.

Westfield Topanga attracts more than 25 million shopper visits annually, said Michael Buckley, president of True Religion. Given this strong foot traffic combined with the upscale and fashion conscious residents of the San Fernando Valley, we are confident our True Religion branded store will perform extremely well.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer, 323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum/Laura Foster, 310-954-1115
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