Always new products the consumer wants (AAPL, rated BUY)
Yes, Steve Jobs' health is a recent topic. Ok, so buy some puts to protect your position just in case. Other than that, what's not to like about AAPL? They are constantly putting out new innovative products that they can charge a premium for because they have a cult following. Best strategy here is to buy puts a few days before earnings, and sell them the morning after earnings, because you can bet AAPL will sandbag the guidance. But KEEP THE STOCK!