True Religion Opens New Store in Time Warner Center in New York, NY

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store at Time Warner Centers The Shops at Columbus Circle in New York, New York. Located at 10 Columbus Circle, the 1,850 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Centrally located at the intersection of 59th, Columbus Circle, Broadway and Central Park South, Time Warner Center is recognized as one of the nations premiere shopping and dining venues with access to some of the finest dining, shopping and culture that New York City has to offer. Encompassing over 2.8 million square feet of retail space, this mixed use property includes some of the finest names in luxury retail including Tourneau, Coach, Thomas Pink and BOSS Hugo Boss, as well as Manhattans largest Whole Foods and an Equinox Fitness club. The Center also features Jazz at Lincoln Centers three performance halls, the Time Warner Headquarters, The Residences at the Mandarin Oriental and the Mandarin Oriental five-star luxury hotel.

We are pleased to make the entire collection of True Religion apparel available to the residents and visitors of New Yorks west side, said Jeffrey Lubell, chairman, chief executive officer and creative director of True Religion Apparel, Inc. The Shops at Columbus Circle is New Yorks retail destination for fashion and sophistication, offering an exciting selection of luxury retailers. The Center's upscale reputation, fashionable customer base and central location serve to support our premium brand well."

We are excited to open our third store in Manhattan, which we believe will compliment our existing SoHo and Upper East Side locations, said Michael Buckley, president of True Religion Apparel, Inc. Over 1.3 million residents in the immediate trade area have average household incomes in excess of $97,000 per year. These strong demographics, when combined with the high traffic, high volume attributes of the Center, gives us confidence in the future financial performance of the store.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
ICR, Inc.
Investor Relations
Andrew Greenebaum / Laura Foster
310-954-1115
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