June 30, 2008 at 09:00 AM EDT
True Religion Opens New Store in Tyson's Corner Center in McLean, VA

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a new branded retail store in Tysons Corner Center in the Washington, D.C. area of McLean, Virginia. Located at 1961 Chain Bridge Road, the 1,480 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

As the largest shopping center in the Washington, D.C. metro market and the sixth largest center in the country, Tysons Corner Center, which recently completed a major redevelopment, spans more than 2.2 million square feet and attracts over 22 million visitors annually. Anchored by Nordstrom and Bloomingdales, the Center has more than 300 specialty stores as well as a state-of-the-art multi-plex movie theater, 10 food court eateries and five fine dining restaurants.

We are excited to expand our presence in the Washington, D.C. metro area, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. We are confident that our expanding premium denim and sportswear product offerings will resonate well with the sophisticated shoppers in the area.

Among the top-ten U.S. malls in overall volume, Tysons Corner Center represents another excellent location for a True Religion branded store, said Michael Buckley, president of True Religion Apparel, Inc. We are pleased with our ability to continue to partner with some of the countrys premier shopping destinations.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115
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