True Religion Opens New Store on Newbury Street in Boston, MA

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store on Newbury Street in Boston, Massachusetts. Located at 119 Newbury Street, between Clarendon Street and Dartmouth Street, the 1,984 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Recognized as Bostons premier retail and tourist destination, Newbury Street is home to an eclectic mix of independent shops and high-end fashion and dining establishments. Newbury Street is part of Bostons prestigious Back Bay neighborhood and is located near the Boston Common and in the heart of the citys historic district, which dates back to the 19th century. Newbury Street is recognized for its architectural design, and today serves as Bostons representative of fashion and style. The street features several premium and luxury retailers including Chanel, Burberry, Juicy Couture, Kate Spade, Versace, Prada and Marc Jacobs, among others.

We are excited to announce our entrance into the New England marketplace with the debut of our Newbury Street branded retail store, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. Newbury Street is home to some of the finest names in luxury and premium retail. We are confident that Newbury Streets upscale reputation and fashionable customer base will serve to support our premium brand well.

Newbury Streets rich urban and retail environment makes it a shopping mecca for both residents and tourists alike, said Michael Buckley, president of True Religion Apparel, Inc. The strong traffic trends and unique retail attributes of this location exemplify the characteristics we seek as we continue to expand our branded retail presence.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.


True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
ICR, Inc.
Investor Relations
Andrew Greenebaum / Laura Foster
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