June 03, 2008 at 10:45 AM EDT
China Premium Lifestyle Enterprise, Inc. Launches New Maserati in Hong Kong
The GranTurismo S Makes its Debut to Over 250 Customers and Members of the Media

HONG KONG, June 3 /PRNewswire-FirstCall/ -- China Premium Lifestyle Enterprise, Inc. (OTCBulletinBoard:CPLY) today announced that Auto Italia Ltd., a wholly owned subsidiary of its 49%-owned entity Technorient Ltd., launched Maserati's new flagship GT model, the GranTurismo S, in its Ap Lei Chau, Hong Kong, showroom on Thursday 29 May. More than 250 customers and members of the media were in attendance and this event took place just two months after the car's worldwide launch at the Geneva Motor Show in Switzerland.

Auto Italia Ltd. invited Hong Kong's most popular racing driver, Mr. Charles Kwan, to launch the new car, together with local model and celebrity, Ms. Gigi Lai. Other VIPs included the Italian Consul General to Hong Kong and the Italian Trade Commissioner.

The GranTurismo S is the new flagship of Maserati's range of GT's. The new, 440 hp V8 4.7 litre engine produces a maximum torque of 490 Nm at 4750 rpm, with acceleration from 0 to 60 mph in less than five seconds and a maximum speed of 183 mph where conditions allow, the highest ever reached by a production Maserati. An electro-actuated 6-speed gearbox is paired with the 4.7 litre V8 engine, which has MC-Shift software. This harnesses the new engine's power output, ensuring new and unbeatable gearshift performance across the GT car range.

On the outside, the integrated spoiler in the boot lid and the newly-designed side skirts help to improve the 'flow' around the car. The sporty look is complemented by the oval-section exhaust tailpipes. On top of that, the car is equipped with new, specially designed 20-inch rims, which resemble the Trident, Maserati's symbol. These aesthetic modifications effectively make the car body appear even sportier, but the sleekness of the lines, masterfully designed by Pininfarina as usual, are maintained. The interior, upholstered in Poltrona Frau leather and Alcantara, reflect the sporty flair of the Maserati GranTurismo S; the front and rear seats are distinguished by their new, dynamic design with horizontal piping on the seats and seat backs.

Chairman and CEO of China Premium Lifestyle Enterprise, Inc., Mr. Richard Lee, said: "For those who desire the perfect balance between sportiness and comfort, combined with high performance and driving enjoyment, the Maserati GranTurismo S will be the ultimate choice. This new flagship has already found great favour with our clients in Hong Kong, resulting in a full order book for the first year. I'm confident that when our customers get to drive the car for themselves in a few months time, demand for the car will increase exponentially, adding further value to our extensive automotive portfolio."

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

    Contact:
    Jason Assad
    C&H Capital Inc.
    678-570-6791
    jasona@chinapremiumlifestyle.com

Source: China Premium Lifestyle Enterprise, Inc.

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