May 19, 2008 at 10:29 AM EDT
China Premium Lifestyle Enterprise, Inc. Launches Enhanced Ferrari Flagship Model in Hong Kong
Revised Ferrari 612 Scaglietti launched to showcase new 'One-To-One' personalization program

HONG KONG, May 19 /PRNewswire-FirstCall/ -- China Premium Lifestyle Enterprise, Inc. (OTCBulletinBoard:CPLY) today announced that Italian Motors (Sales & Service) (IMSS), a division of Auto Italia Limited, a wholly owned subsidiary of its 49%-owned entity Technorient Ltd., launched Ferrari's revised flagship model, the 612 Scaglietti 'One-To-One', in its Causeway Bay, Hong Kong, showroom on Friday 16 May. More than 200 customers and members of the media attended the event, together with Hong Kong's Consul General of Italy as well as the Italian Trade Commissioner.

The car on display was the model being used to inaugurate Ferrari's new 'One-To-One' personalization program, the 612 Scaglietti. This program allows the client to fully personalize his or her car, courtesy of a wide array of new content and options. Owners can choose details, materials, flourishes, finishes and accessories that suit their own tastes.

"The way owners can now commission their new Ferrari accessory-by-accessory, detail-by-detail, in exactly the same way they would at an Haute Couture Fashion House, perfectly suits the wants and needs of our most discerning clients," said Richard Lee, Chairman and CEO of China Premium Lifestyle Enterprise, Inc. Mr. Lee continued, "As a reflection of the confidence our customers place in Ferrari, we already had several orders for the new flagship model before the launch and another client placed his order with us within minutes of the car being unveiled!"

First deliveries of the revised 612 Scaglietti 'One-To-One' begin in Hong Kong in July, priced from HK$4,288,000 (US$550,000).

China Premium Lifestyle Enterprise, Inc., through its 49%-owned entity, has established itself as a leading Ferrari and Maserati importer, distributor and dealer in Hong Kong and dealer in China, having been affiliated with Ferrari and Maserati since 1992 and 1994 respectively. The company is expanding its offerings to include other luxury brands and goods from around the world, which it markets to its already established base of wealthy Chinese individuals.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this release that are not purely historical are forward-looking statements, beliefs, plans, expectations or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. Investors should independently investigate and fully understand all risks before making investment decisions.

    Contact:
    Jason Assad
    C&H Capital Inc.
    678-570-6791
    jasona@chinapremiumlifestyle.com

Source: China Premium Lifestyle Enterprise, Inc.

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