November 09, 2006 at 08:00 AM EST
True Religion Apparel Adds to Expanding Branded Store Base, Signs Lease for New Store in Buckhead, Atlanta

Expanding its growing retail store base and introducing its second location in the Southeast, True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the signing of a lease agreement to open a branded store in the premier shopping destination Lenox Square in Atlanta, GA. Located in the prestigious Buckhead district, the Lenox Square shopping center resides in one of Americas top 10 most affluent communities, known to residents and visitors alike as the Southeast destination for world-class shopping and fine dining. The mall, which measures just under 1.5 million square feet of total leasing space, is owned and managed by Simon Property Group, Inc. (NYSE: SPG).

The planned 1,214-square-foot True Religion store is scheduled to open in the fall of 2007 and will carry the entire True Religion line of apparel, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear. Some of the 250 upscale, specialty store neighbors include Burberry, Cartier, Coach, David Yurman, Diesel, Louis Vuitton, Hermes, Nicole Miller, Polo Ralph Lauren, Salvatore Ferragamo and St. John, as well as anchor stores Neiman Marcus and Bloomingdales.

According to Michael Buckley, president of True Religion Apparel, Inc., Lenox Square lies directly off of Georgia State Highway 400, one of the most important north-south routes in Atlanta that connects downtown Atlanta with Buckhead and affluent suburbs to the north. This mall has operated for almost 50 years as a popular mainstay for Buckhead residents, he said. We look forward to opening our store next fall, in tandem with the renovations currently underway to better align Lenox Square with the discerning tastes of its fashion-forward patrons.

We love the think big attitude of both Lenox Square and Atlanta and are thrilled to make our first appearance in Georgia, and second in the Southeast, with this luxury retail complex, said Jeff Lubell, chairman and chief executive officer. Expanding our store base is one of the most highly visible vehicles for growth in our strategy to become a premium global lifestyle brand, and this brings to eight the number of True Religion stores targeted to open by the end of 2007.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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