CARREFOUR - Investor Documentary
Making the brand work harder

Video interview available now on with Jose Luis Duran, CEO, on the development of Carrefour's single-brand strategy and its international roll-out plus Guy Yraeta, Head of French Hypermarkets, on how the re-thinking of the hypermarket concept and branding is driving growth in Carrefour's homemarket.

This programming is available in video, audio and transcript. It's free to view. All you need to do is register at is an online financial website where top management of companies address the critical issues facing their businesses. If you would like to contact us, please email

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