MTVN Broadcast Music Channels Prep Programming Tied To Lyrics Across TV, Web And Mobile
This November, MTV Networks will start a wave of multi-platform programming centered around song lyrics for its three primary music brands MTV, VH1 and CMT. The idea: to connect lyrics with a variety of shows, specials and multiplayer trivia games including an update of TV warhorse Name That Tune. Online CD-information database Gracenote is supplying the lyrics information. Some examples include: --
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