MTVN Broadcast Music Channels Prep Programming Tied To Lyrics Across TV, Web And Mobile
This November, MTV Networks will start a wave of multi-platform programming centered around song lyrics for its three primary music brands MTV, VH1 and CMT. The idea: to connect lyrics with a variety of shows, specials and multiplayer trivia games including an update of TV warhorse Name That Tune. Online CD-information database Gracenote is supplying the lyrics information. Some examples include: --