Omniture to Aquire Rival Visual Sciences For $394 Million
Web analytics and optimization firm Omniture is acquiring rival Visual Sciences (fka WebSideStory) in a $394 million cash and stock deal announced yesterday evening. Omniture believes the deal will be financially accretive and allow it to better take advantage of the growing online advertising market. It also sees an opportunity to cross-sell its product portfolio to a combined 4,000 customers. Completion is expected in early-to-mid 2008, pending shareholder and regulatory approval. Release. The deal is the latest in a consolidating space. Visual Sciences itself was bought by WebSideStory last year for $57.3 million, before the whole firm changed its name back to Visual Sciences. Google (NSDQ: GOOG) is also involved via its 2005 acquisition of Urchin, although as a recent IDG story notes, there’s been frustration among Urchin customers about the slow pace at which Google has developed the product.
Related Stocks:
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here