Media Initiatives Group Acquires Performance Marketing Firm Dedicated Marketing
UK-based media sales firm Media Initiatives Group has purchased performance marketing firm Dedicated Marketing Solutions. In addition to helping clients design ad campaigns, LA-based Dedicated Marketing operates its own network of sites, which it claims can help it deliver a superior ROI. Network sites include CarDevotion.com and ClassesOnlineUSA.com. Media Initiatives operates in the online ad market through its eType unit, which helps publishers achieve their advertising goals. This is MIG’s first online acquisition. Terms of the deal were not disclosed.