''ilovemobileweb'' Campaign Rallies Mobile Leaders
Encourages Everyone to Learn about - and Love - the Mobile Web

To highlight the value and enjoyment of easy access to the internet from a mobile phone, Bango today launched the ilovemobileweb campaign to increase awareness of the mobile web with consumers around the world. The campaign is additionally a call to action for those companies who are destined to play a key role in making the mobile web easy to use through their products and services. dotMobi, the company behind the .mobi domain for mobile phones, is the first organization to announce support for the campaign.

We are starting a parade, said Bango CEO, Ray Anderson. We want more people to love the mobile web because its fun, its sociable and it provides the ultimate in convenience and choice for consumers world-wide.

The campaign, which will be launched at the CTIA WIRELESS IT & Entertainment 2007 show in San Francisco, October 23-25, urges companies to actively promote the mobile web to their consumers. The campaigns charter supports the goals of providing:

  • Open access to the mobile web for every phone user
  • Choice of content and services for consumers
  • Easy pathways for fixed internet content to become mobilized
  • Greater standardization of phones and mobile developer platforms

"dotMobi is proud to be a charter member of the 'ilovemobileweb' campaign," said David Ryder, VP of Sales and Marketing of dotMobi. "dotMobi's mission is to accelerate the adoption of the mobile web, and this campaign is a strong way to make the on-the-go public aware of the benefits of the mobile web."

If you have grown-up with the PC web, phones are starting to look and work like a mobile version of what youre already used to, Anderson said. A whole new generation is growing up today expecting easy access to the internet from a mobile phone.

To join the parade, companies can go to the www.ilovemobileweb.com website to read the charter and sign up. The company may add a logo to the site and link to its own web pages that show how the company supports the mobile web. The company also is asked to publicize ilovemobileweb at tradeshows. T-shirts and mugs are available for purchase.

Visit Bango this week at CTIA, booth #1249.

About Bango

Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit. Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com

Contacts:

Bango
Sarah Keefe, +44 7786 932016
VP Marketing Comms
sarah@bango.com
or
Riedman Communications
Laurie Riedman, 585-396-3100
lriedman@rochester.rr.com
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