News, Sports, Business, Tech Sites Win High Marks For Service, But Fail To Draw More Ads: Report
Media researcher Jack Myers has come out with his sixth annual “power rankings” of online sales organizations, with featured categories on “news and sports” sites and ones related to “business and technology.” Myers told me he surveyed a total of 210 marketing and ad agency sales executives to evaluate the sales organizations of 129 websites. Respondents were asked to rate sites according to five attributes, using a one to seven scale, with one being “extremely poor performance” and seven meaning “excellent.” In general, the sales execs showed increased satisfaction with sites in both categories, though that mean the same respondents increased their usage of these sites as ad vehicles. Here’s a look at some of the results Myers offered for free on his site: --
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