Sugar Publishing Buys Fashion Blog Network Coutorture
Blog network Sugar Publishing, based in San Francisco, is making another buy: it has bought Coutorture, a network of about 230 sites and blogs focusing on fashion segment. Two weeks ago Sugar announced buying social shopping site Shopstyle. VentureBeat: Sugar recently gave up on an idea to create an ad network for women, saying there was no value in it, though rival Glam is offering such a network and reporting strong revenue growth. NBC Universal ( NYSE: GE ) invested in Sugar’s second round this past June and now owns a small stake; as part of that deal, iVillage took over the network’s display ad sales and was able to roll up its 4.5 million monthly uniques. TheDeal: The company is profitable and has $12 million in the bank.
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