Consumers today are overwhelmed with hundreds of channels of television content. However, despite having more viewing choices than ever, consumers report that TV does not align with what they really want to watch. According to a survey conducted by TotalVid.com, an online video download service that offers instant access to hundreds of premium, hard-to-find videos, consumers would overwhelmingly choose to watch programming that specifically relates to their favorite hobbies such as mountain biking, playing guitar or photography; instead of any of the 10 most highly rated primetime television shows. The survey uncovered several interesting statistics on television viewing habits and consumer preference, including:
-- Nearly 78 percent of men and 64 percent of women surveyed would rather watch a program featuring their favorite hobby than an episode of "American Idol." -- Even the most frequent television watchers indicated a preference for hobby-related programming. Nearly four out of five (78.5 percent) respondents would prefer programming related to their unique hobby instead of watching popular shows such as "24," "CSI" and other top 10 programs. -- Survey respondents also indicated that they would be very receptive to downloading programs from the Internet that specifically align with their unique areas of interest. Three out of four (74.6 percent) respondents would be likely to watch such programs if given the opportunity.
QUANTITY OVER QUALITY
Consumers participate in a growing array of hobbies, many of which aren't represented on traditional television. For example, according to the International Mountain Biking Association, nearly 40 million people in the U.S. participate in mountain biking annually. The U.S. Martial Arts Association estimates that approximately 25 million people actively participate in martial arts on some level. Even though both of these hobbies are popular among American consumers, there isn't television programming dedicated to them.
"American consumers have an increasingly diverse set of hobbies and interests. For somebody interested in mountain biking, learning how to dance or even learning self defense, television just doesn't deliver. Increasingly, these enthusiasts are turning online to services like ours," commented Karl Quist, President of TotalVid.com, an online video download store that offers enthusiast, educational and instructional videos. "Whatever your passion, TotalVid has a video that speaks to your unique interests and delivers content that television does not."
VIEWERSHIP SHIFTING ONLINE
The current state of television programming has left nearly nine out of ten (88.7 percent) viewers unfulfilled. Consumers are beginning to turn to the Internet for video that they can't find on television. According to a recent study from Jupiter Research, 14 percent of broadband users don't have Pay TV service; instead they watch video on services like YouTube and TotalVid.
Increased choice online coupled with consumer dissatisfaction with current television programming is driving viewers to sites like TotalVid which offer video content that consumers want, but can't find on cable or satellite. According to TotalVid's survey, nearly three in four (71.4 percent) respondents would turn to the Internet to download a video that they wanted to see, but couldn't find on television.
"The Internet has increasingly become the place where consumers turn to find unique, specialized content," said Chris Smythe, TotalVid's Vice President, Content. "As this survey demonstrates, consumers are more willing than ever to look beyond the confines of their TV lineup to find video content that speaks to their unique interests and passions."
About TotalVid, Inc.
TotalVid.com unleashes the power of broadband to deliver video that matters most to consumers, yet is almost impossible to find on TV or in video rental stores. With thousands of titles across 80+ categories, TotalVid's content represents the collective interests and passions of over 150 million people. Consumers can access TotalVid's library on www.totalvid.com or through a growing number of distribution partners. TotalVid's library includes videos from over 400 video producers and distributors. TotalVid offers a monthly subscription, which costs $9.95 a month and includes unlimited downloads. Alternatively, customers can also download individual videos for as little as $1.99. Customers view TotalVid's high-quality full-screen digital downloads as often as they like over a seven-day viewing period. There are no late fees and nothing to return.
Headquartered in Norfolk, Virginia, TotalVid is a wholly owned subsidiary of Landmark Communications, Inc., which also owns The Weather Channel, Q Interactive and a variety of other media businesses. Partners of TotalVid include Amazon.com, AT&T, AOL, Blinkx, Comcast, D-Link, Google, Microsoft Windows Media (MSFT), The Platform, Verizon, W-Cities, Weather.com and Yahoo. With strong partnerships and a growing customer base, TotalVid is fast becoming a leading broadband video destination point for consumers and a powerful distribution partner for content owners looking to expand their customer base.