October 24, 2006 at 07:00 AM EDT
Cellufun Polls the Elusive Mobile Audience
Mobile Portal Measures Pulse of Difficult to Reach "Wireless Only" Generation

Cellufun, LLC, a leading mobile community portal, today unveiled a polling initiative to gauge the opinions of its worldwide audience on the upcoming US election and a variety of other political and entertainment issues.

With more than 1.4 million people playing Cellufun's connected mobile games and 500,000 people from more than 130 countries visiting its mobile website each month, the portal is uniquely positioned to provide a global perspective on the opinions of those that use the cell phone, rather than their landline or PC, as their key communication device. Users can access the mobile portal by going to http://wap.cellufun.com in their phone's browser.

"The inability of the major polling organizations to accurately survey those US voters that no longer have landlines was a major source of controversy in the lead up to the last presidential election," said Arthur Goikhman, Cellufun's CEO. "Some pundits went so far as to question the validity of any polls that exclude this audience. While our polls are no more scientific than those of any online website, they will help issue advocates and marketers accurately measure the sentiments of this growing population segment."

Cellufun will encourage worldwide participation in its polls, and provide full demographic breakdown on the resulting voting patterns. "As the initiative expands we fully expect to provide native language, localized polls across the planet," said Stephen Dacek, Cellufun's Chief Operating Officer. "We will also encourage our users to submit poll proposals to us, and will make them available to our audience after editorial review."

The running results of the poll on the upcoming Congressional election will be published on Cellufun's website at http://www.cellufun.com.

But to participate, you'd have to vote on your phone by pointing its browser to http://wap.cellufun.com.

About Cellufun, LLC

Cellufun is a mobile community portal and a provider of real-time, multi-player games that can be played on existing and next-generation web-enabled mobile phones.

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