October 13, 2006 at 08:30 AM EDT
Serefex Joins ASI(R), Sets Chat-N-Mouse(TM) Distribution to ASI's 130,000 Distributor Salesforce

Serefex Corporation (OTCBB: SFXC) announced today that it has received its ASI (Advertising Specialty Institute® membership number and will immediately begin marketing its patent-pending Chat-N-Mouse(TM) to ASI's 130,000 distributor salesforce.

ASI is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and 3,300 supplier firms (manufacturers) of advertising specialty products. Supplier firms use ASI to market products to more than 130,000 distributor salespeople. Distributor firms use ASI to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

"Chat-N-Mouse is Serefex's new optical mouse with built-in microphone, scroll wheel and programmable functions button, allowing for a total Internet telecommunications experience. Chat-N-Mouse replaces the old-fashioned, one-dimensional mouse, and is designed to be a 'plug and play' device for global, user-friendly installation. Chat-N-Mouse can dramatically reduce telephone bills when used by travelers with a variety of free VoIP services, such as Skype®. Chat-N-Mouse is also ideal for business travelers who desire a convenient, compact, inexpensive, all-in-one VoIP hardware solution," said Brian S. Dunn, president of Serefex.

"Chat-N-Mouse can be easily branded or private-labeled by organizations wishing to generate high visibility for their logos and name, by customizing the exterior design and color scheme of the mouse.

"Users typically look where they are speaking, and with our microphone strategically placed in the top rear portion of the mouse, we feel a tremendously valuable advertising space has just been created for the Ad Specialty marketplace," Mr. Dunn said. "We believe that the computer mouse is a heavily used, everyday item which in turn provides for continuous, high visibility brand exposure. We believe that the unique and valuable combination of capabilities offered by Chat-N-Mouse will be very well received by the $17.8 billion Ad Specialty marketplace."

Mr. Dunn also said that any interested party wishing to be placed on the Serefex press release list should enter their e-mail address under the investor relations link located on the Serefex homepage at www.serefex.com. The investor relations link is the fifth button on our home page's black menu bar.

This press release contains forward-looking statements that are based upon current expectations and involve a number of risks and uncertainties. In order for the Company to utilize the "safe harbor" provisions of the Private Securities Litigation Reform act of 1995, you are hereby cautioned, and the Company hereby notes, that such statements may be affected by risk factors affecting the Company generally, as well as those identified in the Company's filings with the Securities and Exchange Commission, and actual results could differ materially from the forward-looking statements. The Company undertakes no obligations to update or revise any such forward-looking statements.


Contact:
Serefex Corporation
Brian Dunn
President
239-262-1610
brian@serefex.com

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