Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, sold a record 1.8 million copies of J. K. Rowling’s Harry Potter and the Deathly Hallows in the first 48 hours of its release at its retail stores and on Barnes & Noble.com (www.bn.com). In the first hour, Barnes & Noble bookstores sold 560,000 copies or 156 copies per second. Other noteworthy Harry Potter facts and figures include:
On Friday night, Barnes & Noble stores nationwide held “Midnight Magic Costume” parties and stayed open to the wee hours of the morning to accommodate the fans that wanted to be the first to buy the book.
People began gathering outside of Barnes & Noble stores as early as 5:00 p.m., Thursday evening, July 19, and in some cities, lines for the book went around four city blocks. Storytellers, witches, magicians, face painters and Harry Potter look-a-likes were on hand for in-store celebrations.
The fun continued on Saturday with Barnes & Noble stores extending the festive atmosphere with lots of Harry Potter-themed activities. A sampling of weekend festivities around the country include:
“This isn’t the end of Harry Potter by any means,” said Steve Riggio, chief executive officer of Barnes & Noble, Inc. “Barnes & Noble expects to sell millions of Harry Potter books over the next few years.”
In addition to Harry Potter and the Deathly Hallows, Barnes & Noble bookstores and Barnes & Noble.com continue to experience strong sales for Rowling’s first six novels in the series – Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix, and Harry Potter and the Half-Blood Prince. The books are available individually, in hardcover and paperback, and in a special box set.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 793 bookstores in 50 states. For the fourth year in a row, the company is the nation’s top bookseller brand, as determined by a brand’s overall strength based on its combination of familiarity, quality and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate Web site: http://www.barnesandnobleinc.com.