PartyLite Taps Luca Pozzoli To Make It Europe's #1 Social Shopping Experience

GREENWICH, Conn., Oct. 21, 2013 /PRNewswire/ -- Blyth, Inc. (NYSE: BTH), a direct to consumer company and leading designer and marketer of health and wellness products, candles and accessories for the home sold through the direct selling and direct marketing channels, today announced Luca Pozzoli will join PartyLite Europe, the European division of its party plan direct selling business, as Group General Manager, Switzerland & Emerging Markets, and Vice President, Market Development on October 21, 2013. In this capacity, he will be responsible for growing the market portfolio of PartyLite Europe, and to provide its customers with Europe's most compelling social shopping experience. Mr. Pozzoli has over twenty years of management experience in the direct selling industry.

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"It is an exciting time for direct selling as we witness the convergence of our direct-to-customer sales approach with the online worlds of both commerce and social networking," said Martin Kohler, President, PartyLite Europe.  "Moreover, I am very enthusiastic about PartyLite's commitment to expand the business opportunity for our consultants and enhance the shopping experience for our customers with online shopping and digital networking.  Luca Pozzoli's joining our team puts the needed expertise to accelerate our growth in Europe at the forefront of this important initiative."

Robert B. Goergen, Jr., President, PartyLite Worldwide commented, "We are delighted to have attracted such an experienced Direct Selling authority to the PartyLite Family.  Mr. Pozzoli has not only the know-how to grow our business in Europe, but also shares our vision for the future and the core values that are fundamental to who we are as a Company."

In his new position, Mr. Pozzoli will assume overall responsibility for Switzerland, one of PartyLite's core markets, and the emerging markets of the Czech Republic, Slovakia, Italy and Poland.  He will also be a key member of the senior team that formulates PartyLite Europe's strategic direction and oversees its implementation.

Luca Pozzoli began his career in 1990 as a marketing trainee at Tupperware Brands. During the past 20 years, he held various management positions within Tupperware, most recently as Area Vice President, Eastern Europe. "I look forward to contributing to the continued success of PartyLite Europe and expanding even further its market reach," noted Mr. Pozzoli. "I've followed the PartyLite business very closely from the beginning of my professional career and I am proud to be part of such a successful direct selling leader." Mr. Pozzoli recently concluded a three year term as President of Univendita, an Italian trade association dedicated to promoting excellence in quality, innovation and service in the direct selling industry.

Blyth, Inc., headquartered in Greenwich, CT, USA, is a direct to consumer business focused on the direct selling and direct marketing channels.  It designs and markets health and wellness products, candles and accessories for the home through the direct selling channel, utilizing both the network marketing and home party plan methods. The Company also designs and markets household convenience items and personalized gifts through the catalog/Internet channel.  Its products are sold direct to the consumer under the ViSalus®, PartyLite® and Two Sisters Gourmet by PartyLite® brands and to consumers in the catalog/Internet channel under the Miles Kimball®, Walter Drake®, Easy Comforts®, As We Change® and Exposures® brands. 

PartyLite is a global leader in the direct selling industry in producing and selling high-quality lifestyle products such as candles, home fragrances and accessories. PartyLite ranks 31st among the 100 highest earning direct selling companies worldwide. Along with locations in the US, Canada, Mexico and Australia, its exclusive products are also distributed in 17 European countries. With passion, innovation and, as the world market leader in its category, PartyLite creates opportunities every day.

Blyth, Inc. and PartyLite may be found on the Internet at and, respectively.

This press release contains forward-looking statements. Forward-looking statements are identifiable by words or phrases such as "anticipates," "intends," "expects," "believes" and "will," and similar words and phrases. Forward-looking statements are subject to a number of factors that could cause actual results and/or the timing of events to differ materially from those set forth in this press release. Additional information about the risk factors to which we are exposed and other factors that may adversely affect these forward-looking statements is contained in our reports and filings with the Securities and Exchange Commission, including our Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2013. Investors should not place undue reliance on forward-looking statements as predictions of future results. We undertake no obligation to update or revise any forward-looking statements to reflect developments or information obtained after the date of this press release except as otherwise required by law.

SOURCE Blyth, Inc.

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