ProShares Launches S&P 500 Aristocrats ETF (NOBL)

ProShares, a premier provider of alternative ETFs, today launched the S&P 500® Aristocrats ETF (NYSE Arca:NOBL), the first fund that invests in the select group of S&P 500® companies that have increased their dividends for at least 25 consecutive years. The ETF tracks the S&P 500® Dividend Aristocrats® Index, which since its 2005 inception has outperformed the S&P 500 with less volatility.

“Consistent dividend growth is considered an important indicator of a company’s financial strength,” said Michael Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares' investment advisor. “By that measure, the Aristocrats are the strongest of the strong in the S&P 500—the companies with the best track records of increasing dividends.”

The S&P 500 Dividend Aristocrats Index is an equally weighted index that currently contains 54 companies. Since its inception, the index has only included S&P 500 companies that have increased regular dividend payments for at least 25 consecutive years. It is reconstituted annually in January and rebalanced in January, April, July and October.

S&P 500 Dividend Aristocrats Index Outperforms S&P 500 with Lower Volatility

Data as of
9/30/2013

Index Annual Total Return Annualized Standard Deviation

Since
Inception
(5/3/05)

5-Yr 3-Yr 1-Yr

Since
Inception
(5/3/05)

5-Yr 3-Yr 1-Yr

S&P 500 Dividend
Aristocrats

9.74% 14.10% 17.90% 22.83% 20.60% 23.10% 14.80% 11.20%
S&P 500 6.73% 10.01% 16.25% 19.34% 21.80% 24.80% 16.80% 11.80%

To learn more about the ProShares S&P 500 Aristocrats ETF, visit ProShares.com.

About ProShares

Offering the nation's largest lineup of alternative ETFs, ProShares helps investors to go beyond the limitations of conventional investing and face today’s market challenges. Each ProShares ETF provides access to an alternative investment strategy delivered with the liquidity, transparency and cost effectiveness of an ETF. ProShares' lineup of 142 ETFs includes Global Fixed Income, Hedge Strategies, Geared (leveraged and inverse), and Inflation and Volatility ETFs.

Disclosure

Index information does not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in an index. The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. For standardized returns and performance data current to the most recent month end, see Performance.

It is possible that the requirement to have 25 consecutive years of dividend growth could be reduced in the future. Required years would drop to 20 if needed in order to have at least 40 companies or to meet index sector diversification rules. Additional companies are added in order of decreasing dividend yield until requirements are met. Special dividend payments are not taken into consideration.

ProShares has the largest lineup of alternative ETFs in the United States according to Financial Research Corporation ("FRC"), based on analysis of all the known alternative ETF providers (as defined by FRC) by their number of funds and assets (as of 3/31/2013).

There is no guarantee any ProShares ETF will achieve its investment objective.

Shares of any ETF are generally bought and sold at market price (not NAV) and are not individually redeemed from the fund. Brokerage commissions will reduce returns.

Investing involves risk, including the possible loss of principal. Many ProShares are non-diversified and each entails certain risks, which may include imperfect benchmark correlation and market price variance, that can increase volatility and decrease performance. Please see their summary and full prospectuses for a more complete description of risks.

The "S&P 500 Dividend Aristocrats Index" is a product of S&P Dow Jones Indices LLC and its affiliates and has been licensed for use by ProShares. "S&P" is a registered trademark of Standard & Poor’s Financial Services LLC ("S&P") and “Dow Jones®" is a registered trademark of Dow Jones Trademark Holdings LLC ("Dow Jones") and they have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by S&P Dow Jones Indices LLC and its affiliates as to their legality or suitability. ProShares based on the S&P 500 Dividend Aristocrats Index are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P or their respective affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds' advisor.

Contacts:

Media:
Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
tucker@hewescomm.com
or
Investor:
ProShares, 866-776-5125
ProShares.com
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