This is a big week for Path. The San Francisco-based private message and “moment sharing” app will soon be on the wrists of at least a few more geeks thanks to its exclusive partnership with the Samsung Galaxy Gear watch. And now, it’s ready to reveal two major pieces of news: a brand new update to Path with plenty of new features, and an exclusive partnership with German telecom provider Deutsche Telekom.
These new updates to Path have pretty clear goals: to make the overall experience more private at the user’s discretion, and to monetize on the popularity of Path’s premium content — stickers and filters. Path Premium will most certainly appeal to the app’s power users, though its immediate utility for casual users is somewhat limited.
But, more importantly, Path’s recently inked deal with Deutsche Telekom expands the messaging app into Europe, and the company has said it gaining users in Germany and Austria. The partnership, which goes into effect today, offers one year of Path Premium to every Deutsche Telekom subscriber. The app will also come preloaded onto a few Android models later this year. Path certainly isn’t the first messaging app to make valiant attempts to break the regional barriers and go global, but its choice to do it directly with a carrier rather than word-of-mouth or commercial messaging is an aggressive tactic.
Despite its difficulties earlier this year, Path seems to be positioning itself as an app to be reckoned with. But, having raised a lot of money and with a fair amount of uncertainty regarding how many people actually use Path on a regular basis, it’s going to need to generate some momentum.
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