LOS ANGELES, Aug. 23, 2013 /PRNewswire/ -- ViSalus, the leading weight-loss and fitness Challenge platform, inspired thousands of attendees at its Vitality Conference in Orlando to download Snapchat for clues about the company's latest product launch. The ViSalus internal social team - whose initiatives continue to break new ground in the direct selling industry - utilized the popular photo-video sharing app to engage its independent Promoters in learning more about the patent-pending Vi Crunch Protein Super Cereal. The response was overwhelming with nearly three thousand downloading Snapchat in the first 24 hours – crashing the app twice.
The ViSalus social team created simple, fun videos starring the internal staff that demonstrated a "crunch" sound, from crushing a can to doing a stomach crunch, to tease the Vi Crunch Protein Super Cereal.
"We continue to try to meet our customers where they are. Their active social engagement on burgeoning social networking platforms, like Snapchat, demonstrates they are a unique audience on the cutting edge of communication," said Blake Mallen, ViSalus Co-Founder and Chief Marketing Office. "We are thrilled that the launch of Vi Crunch Protein Super Cereal, which we kept under wraps for two years, clearly inspired and excited them."
ViSalus is a healthy lifestyle company that is dedicated to Taking Weight Off The World, One Person At A Time, 10 Lbs. At A Time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters. ViSalus markets its products in North America under the ViSalus® brand, and in the United Kingdom under the Vi™ brand through the Body by Vi Challenge™. ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about the company visit vi.com, and follow the Vi-Community on Facebook and Twitter.
Media Contact: Fred Heim