OSL Holdings (www.oslholdings.com), Inc. (OTCQB: OSLH) ("OSL" or the "Company"), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced a new Equality Rewards partnership with the Los Angeles Gay & Lesbian Chamber of Commerce (LAGLCC) (http://www.laglcc.org), the world's largest organization of gay, lesbian, bisexual, transgender (LGBT), and gay-allied businesses, professionals, and individuals, who have joined together to effect positive growth in the workplace. Through its Equality Rewards program, OSL will work with current and new LAGLCC members to offer special discounts and promotions for member organization's products and services.
"The Los Angeles Gay and Lesbian Chamber of Commerce is proud to partner with OSL Holdings for its Equality Rewards program. This venture, which rests at the intersection of commerce and philanthropy, increases the economic strength of LGBT organizations and we are honored to contribute to its success," said Marquita Thomas , Executive Director of the LAGLCC.
OSL Holdings will work with this the LAGLCC to bring value to its member companies through distribution of Equality Rewards currency. Consumers can then use the Equality Rewards currency for special discounts at those retailers, restaurants and other establishments participating in the Equality Rewards program. Additionally, OSL Holdings will collaborate with the LAGLCC to create unique, customized promotional programs supporting the LAGLCC and their membership base, while driving redemption of the Equality Rewards. The promotional programs will work to generate both value and revenue for the LAGLCC while at the same time adding members, redemption and revenue for OSL.
"OSL Holdings is elated to partner with the Los Angeles Gay & Lesbian Chamber of commerce on the launch and rollout of OSL's Equality Rewards Program. With more than 275 registered businesses, the LAGLCC includes a broad variety of businesses that will enhance our value proposition to our consumers," said Bob Rothenberg , President of OSL.
Since its founding in 1979, the LAGLCC has become a potent voice and advocate in the LGBT community committed to making contributions back to the community. Few other organizations have the breadth of experience in the LGBT market than those found in the membership of the LAGLCC, and those members continually champion and support both the changing needs Southern California's LGBT retailers, consumers, and their allies.
LAGLCC members live and work throughout the greater Los Angeles area - The San Fernando and San Gabriel Valleys, West Hollywood, the Westside and Santa Monica, Glendale, Pasadena, Silverlake, Downtown, and many other neighborhoods. Members also maintain close working relationships with sister organizations in Long Beach and other nearby communities, as well as with the National Gay and Lesbian Chamber of Commerce (NGLCC) in Washington, D.C.
Once partnered with OSL Holdings' Equality Rewards program, organizations gain immediate access to consumers looking to redeem rewards as well as the ability to promote products or services to millions of rewards members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.
The OSL Holdings rewards program also offers additional revenue streams for those businesses that issue rewards to their customers who then redeem those rewards at other retailers or businesses. The rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.
The partnership between OSL and the LAGLCC continues OSL Holdings' momentum in building important LGBT organization, media and event partners to help launch their equality rewards program throughout the Los Angeles area and other local markets. OSL Holdings will continue to pursue relationships with additional gay and lesbian chambers in other key markets.
OSL Holdings' current partners for its equality rewards program include: LA PRIDE Presented by Christopher Street West (www.lapride.org), an annual celebration promoting the goals of human rights, education, outreach, and better understanding both within the LGBT community and to the community's allies; OneGoodLove
(www.onegoodlove.com), an online dating site created specifically to serve the relationship-minded gay and lesbian community; and Outfest (www.outfest.org), the leading organization that promotes equality by creating, sharing and protecting LGBT stories on the screen. OSL Holdings' equality rewards program launches this summer nationwide.
For more information about, or to sign up as a partner member of OSL Holdings' equality rewards program, please visit http://www.oslholdings.com/trewards.html.
About OSL Holdings
OSL Holdings Inc. develops or acquires business units with the purpose of collecting and transmitting real-time consumer and business sales data to facilitate the sale of data, manage electronic marketplaces, operate real-time loyalty rewards and transact with buyers in multiple channels. OSL plans to sell data to manufacturers for designated markets, such as urban retail, convenience and/or liquor stores. OSL intends to facilitate developing electronic marketplaces with real-time buy-side and sell-side capabilities for multiple private & public markets. It intends to operate a real-time loyalty rewards platform that can facilitate the earning and redemption of our rewards currency at the point of the transaction (online, mobile, at retail) as well as on future transactions. The Company plans to leverage these business units to connect buyers, sellers and channels that will clearly differentiate it from the competitive landscape so that each venture can scale revenues and their respective offerings to their specific market(s) or across markets.
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SOURCE OSL Holdings