Brazil's BRF Thinks And Acts Locally And Globally
Meat and dairy food-processing giant BRF (BRFS) could have focused on marketing its long product line in Brazil, its home turf, where emerging-market growth is putting money in consumers' pockets faster than ever. Or it could have considered the world as its home. BRF -- which changed its name in April from Brasil Foods -- did both. The company is based in Itajaí, Brazil, right on the coast of the South Atlantic Ocean, the gateway to everywhere.
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