May 21, 2013 at 14:39 PM EDT
Marcus® Hotels & Resorts to Kick-off Milwaukee IndyFest 2013 with Second Annual Street Party and Marcus VIP Club

The second annual Milwaukee IndyFest is fast approaching, taking place June 14 -15 at the legendary Milwaukee Mile at the Wisconsin State Fair Park. As the Champion of the Community Partner and official hotel and catering partner, Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), is proud to host a variety of activities in preparation for this year’s IZOD IndyCar Series race.

“We are extremely excited to again partner with Andretti Sports Marketing on the second annual Milwaukee IndyFest at the Milwaukee Mile. Last year’s race was a huge success and we know this year will be even better. We encourage everyone to come down to the Milwaukee IndyFest Street Party on June 13 and enjoy some great music, food and beer from the new Miller Time Pub & Grill. There will also be a vintage car show, House of Harley Davidson parade and more exciting entertainment in anticipation of this thrilling race weekend. We look forward to making the IZOD IndyCar Series race an annual Father’s Day tradition for years to come,” said Chris Anderson, senior vice president, sales, marketing and brand development for Marcus Hotels & Resorts.

Milwaukee IndyFest Street Party - Thursday, June 13 adjacent to the Hilton Milwaukee

Based on last year’s success, Marcus Hotels & Resorts is ready to kick-off the 2013 Milwaukee IndyFest with its second annual Milwaukee IndyFest Street Party Thursday, June 13 from 5 p.m. to 10 p.m. in the parking lot located on 5th and Wisconsin streets across from the Hilton Milwaukee hotel. The street party is FREE to all attendees and is open to the public. After the street party ends at 10 p.m., the celebration continues in the Miller Time Pub & Grill.

Even better than last year, guests can look forward to:

  • Live music beginning at 5 p.m. with Uprising, a local pop/rock band and finishing with Milwaukee favorite, The Eddie Butts Band
  • Food and beer from Miller Time Pub & Grill, highlighting its new beer-inspired menu including a selection of craft burgers ,Wisconsin cheese curds, and other soon to be favorite menu items
  • IZOD IndyCar Series race driver appearances and autograph session; special appearance by Michael Andretti
  • Second annual car show with prizes. Registration is $10 per car before June 8 and includes two Marcus Theatres movie passes. Day-of registration is $15 per car. Best of Show winner receives two access passes to the Marcus Club for Saturday, June 15 and an overnight stay at the winner’s choice of The Pfister Hotel, Hilton Milwaukee or the InterContinental Milwaukee.
  • Popular House of Harley-Davidson parade as well as their “JumpStart” simulator
  • Bring the whole family! There will be a Kids Zone with face painting, a giant slide, fun racing events and a bounce house
  • Milwaukee food trucks

All registration fees for the car show and 5% of food and beverage purchases will be donated to Children’s Hospital of Wisconsin, the official charity of Milwaukee IndyFest.

For more information on the Milwaukee IndyFest Street Party, please visit: http://www.indyfeststreetparty.com.

Marcus Club Returns to Milwaukee IndyFest 2013

Looking to enjoy the race in high-fashion? Look no further than the Marcus Club VIP hospitality area located in the heart of the IndyCar paddock. The Marcus Club allows race fans to take in all the action from a private viewing platform located next to the entry of pit road. The Marcus Club offers guests a gourmet lunch buffet, snacks, cash bar with four complimentary drink tickets, private restrooms, a shuttle to and from IndyFest, free parking at the Hilton Milwaukee and infield access passes Friday, June 14 or Saturday, June 15. The exclusive VIP club will also feature appearances by members of the legendary open-wheel racing family Michael and Marco Andretti, as well as other prominent IZOD IndyCar Series drivers, legends and industry leaders. Marcus Club members will be able to interact with these racing stars during exclusive Q&A and autograph sessions.

Tickets for the Marcus Club are on sale now for $79 on Friday and $110 for Saturday.

Visit http://www.milwaukeeindyfest.com/tickets to get your Marcus Club tickets today!

Overnight Packages Still Available

Overnight packages are still available for this exciting race weekend! Book with Marcus Hotels & Resorts to receive exclusive access to Milwaukee IndyFest events and shuttle transportation to and from the Milwaukee Mile.

Milwaukee IndyFest Marcus VIP Club Package for Saturday starting at $319.00:

  • Overnight accommodations at the Hilton Milwaukee Saturday, June 15
  • Two admission passes to the Marcus Club on Saturday, June 15
  • Two infield access passes (Coors Light Music & Beer Garden, Family Fun Zone, Vintage Car Corral and IZOD IndyCar Fan Village)
  • Shuttle service to and from Milwaukee IndyFest
  • Complimentary parking at the Hilton Milwaukee

Additional 1 and 2 night packages are available, in addition to special room rates at The Pfister Hotel and the InterContinental Milwaukee, and can be booked at www.mkepackages.com/indyfest or by calling 1-877-704-5327.

Hotel packages do not include grandstand race tickets which can purchased separately online at the Milwaukee IndyFest website: www.milwaukeeindyfest.com.

Corporate Opportunities

Companies interested in sponsorships and hospitality tents should please contact Charlie Legeman at 704-241-8412 or at Charlie.legeman@andrettisportsmarketing.com.

For more information on Milwaukee IndyFest, please visit: http://www.milwaukeeindyfest.com. For more information on the latest news and updates from Marcus Hotels & Resorts, please visit: http://media.marcushotels.com.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historic renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and

branded first-class hotels. For more information on the latest news and updates, please visit: http://media.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

About Milwaukee IndyFest

Milwaukee IndyFest will take place Father's Day weekend, June 14-15, at the legendary Milwaukee Mile, the longest continually operating speedway in the world to celebrate it's 110th Anniversary. In 2012, Michael Andretti brought racing back to the Milwaukee area as event promoter with Andretti Sports Marketing Wisconsin, LLC is a subsidiary of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turnkey marketing solutions for its professional sports marketing clients. The IZOD IndyCar Series race held at the Milwaukee Mile at the Wisconsin State Fair Park will begin at 3:00 p.m. CT and 4:00 p.m. ET on Saturday, June 15. To purchase your tickets, please visit: www.milwaukeeindyfest.com or call the Wisconsin State Fair Park box office: (414) 266-7100. Box office hours are 10AM - 4PM weekdays. Follow us on Facebook.com/MilwaukeeIndyFest and Twitter: @MKE_IndyFest to stay updated on all the latest IndyFest news.

Contacts:

for The Marcus Corporation
Jessica Vollrath, 414-221-0218
jvollrath@vollrathpr.com
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