May 07, 2013 at 11:31 AM EDT
maurices Launches Casting Call to Win Trip to the 2013 CMT Music Awards
Women's Clothing Retailer Announces Partnership With Viacom's CMT.com

DULUTH, MN -- (Marketwired) -- 05/07/13 -- International women's fashion retailer maurices is asking customers to show how they rock their style for a chance to win a trip to the 2013 CMT Music Awards in Nashville, Tenn., on June 5.

maurices is the official digital retail sponsor of the 2013 CMT Music Awards and as part of this sponsorship has launched the Style that Rocks Casting Call in partnership with CMT.com, a division of the global entertainment company Viacom. The casting call invites participants to upload a photo of themselves rocking their style to stylethatrocks.cmt.com between now and May 27.

The winner and a friend will receive a prize package that includes two tickets to the 2013 CMT Music Awards, complete with airfare, hotel and VIP transportation, a $300 maurices shopping spree, and a professional hair/makeup session.

"We know our customers love fashion and country music so this opportunity felt very brand-correct," said Lisa Bartlett, associate vice president of maurices. "We're excited for our customers to show us how they put outfits together and the different ways they rock their style."

maurices and CMT.com will choose one winner based on several elements, including originality, creativity and how the entrants demonstrate their own sense of style.

"We are thrilled to welcome maurices into the CMT.com family as a first-time sponsor," said Melanie Dimemmo, SVP digital ad sales, Viacom. "This multi-platform partnership will align maurices with CMT's hyper-engaged country music enthusiast while targeting our millennial fashionistas. The program leverages our vast social footprint, includes innovative ad units, and curates user-generated content across mobile and desktop, allowing fans to fully immerse themselves in the CMT brand experience."

maurices representatives will be on the red carpet at the awards and will post live event updates to the company's social media outlets, including Facebook, Twitter and Instagram.

Complete casting call details can be found at stylethatrocks.cmt.com. To learn more about maurices or shop online, visit www.maurices.com.

About maurices
maurices
, a brand of Ascena Retail Group, Inc. (NASDAQ: ASNA), is the leading hometown specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates 850 stores in 46 states and Canada. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com.

About CMT
CMT, a unit of Viacom Inc. (NASDAQ: VIA) (VIAB), is the leading television and digital authority on country music and entertainment, reaching more than 92 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

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Monica Hendrickson
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