BETHESDA, Md., April 25, 2013 /PRNewswire/ -- The 2013 SpringHill Suites Annual Travel Survey reveals that most Americans today are ready to go off the beaten path and explore unexpected destinations. According to the recent survey conducted by Kelton, vacation is no longer just about getting away. It's about discovering the country from a local, cultural and artistic perspective. Ninety-four percent of Americans would like to experience local art and culture while on vacation and look to local galleries, museums and theaters to provide a rich vacation experience.
"This is our fourth time we have conducted this survey, and this year we really dove into where, why and how people will travel," said Callette Nielsen, vice president and global brand manager for SpringHill Suites. "Trends are really changing, perhaps due to social media sharing or simply because people want more out of their limited time off."
Revealing that 23 percent of working Americans do not receive any type of paid vacation leave in their current positions, the survey demonstrates that Americans are stressed and tired and crave more down time. Vacationers aren't taking as much time off as they feel they need—the average American takes vacation about once every 12 months and feels they need one about every six months.
When Americans finally get that coveted time away this year, many realize they don't have to travel to big cities and tourist towns to experience art and culture—over half of travelers agree they are likely to visit a destination in the next five years that may be thought of as off the beaten path such as Little Rock, Arkansas or Boise, Idaho.
"Americans are simply ready to get out there and explore something new," said Nielsen. "SpringHill Suites has always been a key supporter of local art and artists. It is refreshing to see that Americans too are making the effort to appreciate the diverse art and culture in their own backyard."
Give Me a Break: Travelers quickly grow tired of their daily routine and feel like they need a vacation more frequently.
Onward, Explorers: Americans will be exploring more on vacation than in years past.
Home Sweet Hotel: Amenities and perks are hard to leave behind at checkout.
Count Your Pennies: Travelers watch their wallets but look for splurges on vacation.
About the Survey
The online survey was conducted between March 12 and March 19, 2013, by Kelton, an independent research company, and commissioned by SpringHill Suites by Marriott, an all-suites brand. The online survey polled 1,048 nationally representative Americans ages 18 and over, with a 95 percent level of confidence and a margin of error of plus or minus 3.
Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, and business strategy, Kelton helps drive our clients' businesses forward.
For more information about Kelton, please call 1.888.8.KELTON or visit www.keltonglobal.com.
About SpringHill Suites
SpringHill Suites is ideal for business and leisure travelers who look for style and inspiration in their stay. Featuring suites larger than traditional hotel rooms, SpringHill Suites makes it easy for guests to spread out and fully enjoy their space. Launched in November 1998, the brand currently has more than 295 locations in the United States and Canada. SpringHill Suites participates in Marriott Rewards, the guest reward program that allows members to earn points or airline miles for each dollar spent during their stay at over 3,600 Marriott-affiliated hotels worldwide. For more information, visit www.springhillsuites.com.
SOURCE SpringHill Suites