Jewelry designer MICHAEL M. launches Instagram-inspired ad campaign
JEWELRY DESIGNER MICHAEL M. LAUNCHES INSTAGRAM-INSPIRED AD CAMPAIGN Top national fashion magazines to run #MichaelM advertisements beginning in May 2013.
PR Log - Apr 17, 2013 - Jewelry designer Michael M. has launched a campaign of Instagram-inspired advertisements drawing focus to the quality of craftsmanship and design integrity of its entirely American-manufactured, distinctive bridal jewelry. The new advertisement series will run in top national fashion magazines including W, Elle, Vogue, Marie Claire and Vanity Fair.
“Instagram and similarly visual social media outlets have always resonated with me as powerful devices for reaching young, savvy customers and potential customers,” says CEO Peter Meksian. Though the advertisements themselves were not taken with the popular application, it was “our customers’ response to jewelry - through a new lens - that inspired this ad.”
Tagged #MichaelM, the advertisements will feature Michael M.'s signature diamond-forward designs, focusing on the exquisite detail of each handcrafted ring and "filtered" to show the diffusion of light in the style's diamond flourishes. The initial advertisement of the series features Engagement Ring set R457 & R399B. The set features two-hundred nine individually hand-set G color, VS quality diamonds, totaling 3.72 carats.
Furthering this relationship to Michael M.’s diamond-infused designs, featuring “More diamonds, and more sparkle” with a higher diamonds-to-metal ratio, the first advertisement of the series will offer a new perspective on Engagement Rings quite literally: the advertisement will be released first in visually-driven, large-format fashion book W Magazine, running first in its May 2013 issue before running in Vanity Fair and Vogue among others.
About Michael M.
Michael M. is a collection of engagement rings of superior quality obtained through exacting standards and passion for detail, crafted by expert artisans in Los Angeles, California and guaranteed with a lifetime warranty. With an exceptional diamonds-to-metal ratio, Michael M. rings feature less metal, more diamonds and more sparkle.
Founded in 2008 by father and son Michael and Peter Meksian, Michael M. prides itself on designing fashion and bridal jewelry collections with an edgy yet sophisticated twist. All pieces are one-of-a-kind, and handcrafted by skilled artisans in the their downtown Los Angeles workshop, using the finest quality precious metals and sparkling gemstones. Michael M. designs appeal to trendsetting women who want longevity from their fine jewelry purchases. Michael M. jewelry is available at approximately two hundred independent jewelry boutiques and chains around the country. For retailer information, visit http://www.michaelmcollection.com