CAMBRIDGE, MA -- (Marketwired) -- 04/16/13 -- Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, announced the latest version of its Next-Best-Action Marketing (N-B-A Marketing) solution. This latest Pega marketing solution delivers an unprecedented level of real-time cross-sell, up-sell and retention offers that are driving up to a 400% increase in offer conversion rates and double digit increases in average revenue per customer for some of the world's leading organizations. N-B-A Marketing delivers this functionality across both inbound and outbound channels while ensuring that marketing is in control of strategy design, execution, and monitoring.
Pega's Next-Best-Action Marketing delivers a unique set of capabilities that address the evolving needs of today's marketing organizations. N-B-A Marketing provides a rich, intuitive user experience including best practices tailored to marketers, which are based on two decades of experience in large scale enterprise marketing organizations. It is backed by the unification of industry leading decisioning, predictive analytics and case management technologies. These capabilities empower marketing executives and marketing analysts to rapidly capture, design and execute the best customer strategy for each given situation and communication channel, blending traditional campaigns with both contextual and event-driven real-time offers. The system dynamically adapts to the customer's goals and the company's objectives, balancing both to ensure the best possible outcome of each interaction, regardless of communication channel. N-B-A Marketing, like all Pega solutions, is available for deployment on premise or within the Pega Cloud.
Highlights / Key Facts:
Pegasystems latest Next-Best-Action Marketing release delivers a comprehensive set of marketing features, including:
Quotes & Commentary:
"We are extremely proud of the incredible innovation and staggering returns the world's leading organizations are realizing leveraging Pega for their marketing needs," said Alan Trefler, Founder and CEO of Pegasystems. "This latest release of Next-Best-Action Marketing delivers a whole new level of marketing personalization and performance. Marketing organizations can now capture and execute the perfect marketing strategy throughout the entire customer journey, and across every communication channel. With the ability to predict the best outcome and automatically deliver extremely contextual cross-sell, upsell and retention offers, companies that leverage Next-Best-Action Marketing will see some amazing growth in the value of their customer base."
Pegasystems revolutionizes how leading organizations optimize customer experience and automate operations. Our patented Build for Change® technology empowers business people to create and evolve their critical business systems. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management software by leading industry analysts. For more information, please visit us at www.pega.com.
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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems. Pegasystems specifically disclaims any liability with respect to this information.