What McDonald's Can Learn From A Video Game Expert
Millennials are all the rage these days. The latest "elusive target" to evade marketers' efforts. But they do carry some serious marketing value. As reported in this Advertising Age article, "McDonald's Has A Millennial Problem," there are 59 million people between the ages of 23-36. Understanding Millennials, like understanding GenX and GenY before them, is critical to future sales..