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April 10, 2013 at 08:01 AM EDT
Why Ron Johnson’s Apple magic failed J.C. Penney
When J.C. Penney Co. hired Ron Johnson as CEO from Apple Inc. in November 2011, the company was looking for a dramatic creative transformation. Innovation expert Keith Sawyer looks at why Johnson’s golden touch didn’t work for the retail chain.
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PENNEY COMPANY, Inc.
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