The Steve Trautman Co Announces Debut of YouTube Channel
SEATTLE, Washington - April 10, 2013 - The Steve Trautman Co, which specializes in helping businesses develop knowledge transfer strategies, recently launched a YouTube channel dedicated to the subject. The video, according to founder and principal Steve Trautman, currently features 14 videos on the subject of knowledge transfer.

"Many people are visual learners, and having a video can help them better retain important information," Trautman says.

Knowledge transfer refers to the process of moving information from one employee to another. Having a good knowledge transfer in place is important to avoid loss of productivity due to worker turnover. Utilizing a three-step system, the team at the Steve Trautman Company helps businesses identify areas that are at high risk for knowledge loss due to turnover.

The YouTube channel videos cover a variety of subjects of interest to businesses, including videos on:

  • Knowledge transfer defined-As Steve Trautman explains in the video, knowledge transfer is replicating the expertise, wisdom, and tacit knowledge of valuable employees.

  • The 7/20/10 Rule-To understand how to transfer knowledge, it’s important for business owners to understand how people learn. Trautman explains that 70 percent of knowledge comes through experience, 20 percent comes from structured mentoring or knowledge transfer, and 10 percent comes from actual classroom training. In the video, Trautman points out that many businesses rely too heavily on sending workers to training, when on-the-job experience should be priority.

  • Five questions that every executive should ask-In order to transfer knowledge, executives must first learn where risks currently exist in order to better address them.

  • Framing wisdom as the answer to questions-Trautman reviews 20 key questions that "experts" in an organization can answer these questions correctly. As Trautman points out, pinpointing the difference between the answers the experts give and the answers others give can help determine where knowl edge transfer needs to occur.

  • Quality determination-In the video titled "Attributes of a Successful Knowledge Transfer Program, Trautman instructs users on the steps they should use to determine whether a knowledge transfer strategy meets the necessary standards for success.

  • Steve Trautman began implementing knowledge transfer strategies while working for Microsoft in 1990. At the time, knowledge transfer was called "peer mentoring," and Trautman immediately saw the benefits to an organization. By 1995, Trautman had begun his own consulting firm, taking on Microsoft as his first client. During this time, Trautman helped Microsoft by instructing more than 6,000 employees in implementing knowledge transfer.

    Today, the Steve Trautman Co is a thriving consulting firm, having worked with such big-name companies as Nike, Boeing, Aetna, and Cadbury. The company has a full staff of seasoned consultants who specialize in coaching, training, and consulting.

    Based in Seattle, the Steve Trautman Co provides 15 tools for businesses to use when implementing knowledge transfer strategies. The Steve Trautman Co’s YouTube channel is available at

    Sonja Gustafson
    The Steve Trautman Co.

    The Steve Trautman Co Announces Debut of YouTube Channel

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