Team Launches First E-Magazine Aimed at Women 40 and Up
PR Log - Apr 09, 2013 - A team comprised of 3 forty-somethings launches their first issue of an e-magazine today, which will focus on and feature women in an "older" age bracket. The publication, vérité magazine, will be distributed quarterly this year and, if all goes accordingly to plan, develop into a bimonthly in 2014.
Kelly Holden Allen, Jennifer Cain, and Stacey Palmer have been working on this vision for several months. As Holden Allen, the magazine's publisher and editor, puts it "this is going to be a publication that speaks specifically to women in their 40's and beyond. And not one that just speaks to them, but features them. We are recognizing that while we are older, we are just as relevant, passionate, engaged, inspired, and motivated as we ever were." The team also believes the digital platform will make the experience that much more dynamic, as readers will be able to link directly to relevant topics, products, favorite looks - and even ads.