April 09, 2013 at 10:32 AM EDT
Tenerarca launches new line of eco-friendly, health-conscious leather cases for iPhones and iPads
PAR'SK USA Inc.'s UPSKIN technology offers luxury and protection for stylish germaphobes

New York, NY (MMD Newswire) April 9, 2013 - Many people are justifiably worried about germs these days, and most folks have heard that cell phones and tablet computers can be a hotbed of nasty bacteria. But giving up those electronic devices on which we've all come to depend seems unthinkable. To the rescue: PAR'SK USA Inc.'s Tenerarca, a stylish new line of anti-microbial leather cases for iPhones and iPads. Tenerarca cases are treated with PAR'SK USA's proprietary antibacterial, sanitizing, and negative-ion-generating technology, UPSKIN™, an environmentally friendly method of treating leather. A Tenerarca case can eliminate up to 99.99% of harmful bacteria, not only on the electronic device but also on the user's hands.

Eskei Park, the President of PAR'SK USA, describes the UPSKIN-infused Tenerarca smartphone and tablet cases as a revolution in leather that combines classic style and feel with ultramodern functionality. "Premium leather has long been appreciated for its fashion appeal," Eskei says, "but this is the first time it has been rendered so practical. Tenerarca's use of patented UPSKIN technology provides leather that simply does not exist elsewhere. Let's face it: germs are scary, and they're getting scarier all the time. And cell phones and tablets are normally centers of bacteria. A Tenerarca case eliminates that big worry.

"Tenerarca cases are designed and crafted for the protection not only of smartphones and tablets, but also of their users."

In addition to the antimicrobial effects, Eskei adds, UPSKIN-treated leather generates negative ions, which some studies have shown to enhance feelings of well-being.

"Tenerarca's cases have been imbued, through an eco-friendly process, with negative-ion-emitting effects that soothe the body, the mind, and the soul," explains Eskei.

Eskei says that customer feedback has been enthusiastic, with users praising qualities such as the excellent hand feel, grip, and style of the cases. While the company is confident that its products will appeal to a wide range of consumers, they believe that the Tenerarca cases are especially ideal for those who have a particular need for adequate antibacterial protection. These include parents and small children, and professionals such as healthcare workers, teachers, and those who assist the elderly.

With over 30 years of experience in leather and leather goods development and production, PAR'SK USA Inc. was established in 2004, specializing in manufacturing fine quality leather and leather goods for high-end fashion labels in New York.

In 2012, the company successfully developed biotechnological products incorporating their UPSKIN process. "Our goal was to create an innovation in leather production that was both environmentally friendly and beneficial to health," says Eskei. "We have met and exceeded that goal. And as we continuously develop new products, innovative processes, and solutions, we raise the bar of quality and innovation for our clients."

Besides its full line of cases for iPhones and iPads, PAR'SK USA currently offers a series of Tenerarca leather bracelets that are treated with the same UPSKIN technology. The cases and bracelets come in a variety of soft, muted colors as well as black. More products are planned for the future.

"We think Tenerarca is a perfect marriage of fashion and technology," says Eskei, "or, as we like to call it, 'Fashion Tech.'"

Tenerarca's "Fashion Tech" Features include:

- 100% genuine, unlined leather cases designed to fit smartphone or tablet perfectly, allowing full and easy access to all device features

- Ultra light and highly flexible, 0.4 mm glove-soft leather with non-slip grip for complete control

- Treated with patented UPSKIN technology to gently release beneficial negative ions and provide eco-friendly, antibacterial protection for the device, while sanitizing the user's hands

"In short," says Eskei, "Tenerarca cases offer a unique combination of function, luxury, and protection. Our products are designed specifically for smartphone and tablet owners who are drawn to the luxurious appeal of ultra-soft, genuine leather - and who are also devoted to a healthy lifestyle.

"We are confident that consumers will appreciate the value of our eco-friendly and health-conscious cases," he adds. "Additionally, we anticipate that more producers of leather goods will utilize UPSKIN's pioneering leather. This is the beginning of a very healthy trend."

For more information, visit http://tenerarca.myshopify.com/

Media Contact:
Eskei Park & Insoo Cho
Par'sk USA
Phone: 212-239-0159
Email: hello@tenerarca.com

Social media:

Twitter: https://twitter.com/tenerarca

Facebook: https://www.facebook.com/Tenerarca

Vimeo: https://vimeo.com/user13766590

Instagram: Follow @tenerarca

For more information about UP-SKIN: http://up-skin.com/services/

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