COO is the Logical Next Step for the CIO says Duane Anderson - Beyond CIO Series
After getting an MBA, spending time as a consultant for a major consultancy, and serving under multiple legendary CIOs in various corporate positions, Duane Anderson joined Marquette Group/USMotivation in June of 2009. Marquette Group is a directional marketing agency that connects qualified, local customers to national brands by designing integrated media strategies. USMotivation is an incentive management company focusing on incentive strategies and awards, group travel and meetings, creative communications, and analytics. When Anderson joined this combined entity, it was his first role as CIO, but the moves that he made were as sophisticated as a seasoned veteran. He was ahead of the curve on cloud computing and virtualization, moving the vast majority of the companies’ infrastructure into the cloud, rendering what had long been a fixed cost into a much more variabilized cost structure. He also wove IT’s activities and projects more explicitly into the strategies of the rest of the organization. Lastly, he became much more end-customer-centric, spending time on customer calls, while also ingratiating himself to the field employees.