Vocus (NASDAQ: VOCS), a leading provider of cloud marketing, announced it released new and enhanced mobile versions of its Marketing Suite today. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite.
Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them. Android and iOS users can access the mobile-friendly Vocus Marketing Suite on either smartphones or tablets.
The new mobile refresh adds functionality for business streams, buying signals and all outgoing content. Mobile users will still be able to access core functions, such as recommendations, All Incoming (Formerly "Inbox"), Share an Update and Publicity Alerts.
In addition to the Mobile refresh, a new Tablet site will be introduced in the next two weeks. The new Tablet version will automatically detect and load for any tablet device and will contain almost all functionality of the Desktop version.
"Our mobile lifestyle impacts all aspects of the web, from our ability to conduct business anywhere to accessing critical information on the fly," said You Mon Tsang, senior vice president of products at Vocus, Inc. "By updating the VMS mobile experience and introducing the new tablet site, businesses have the power of the Vocus Marketing Suite at their fingertips, no matter where they are."
Over the past two years, mobile web traffic in the U.S. has grown from 4 percent to 12 percent of total traffic. Additionally, nearly 30 percent of adults own a tablet device, up from just 2 percent in 2009. Furthermore, over 50 percent of mobile subscribers are smartphone subscribers today, and globally growing 42 percent YOY. (http://news.cnet.com/8301-1023_3-57556943-93/mobile-internet-traffic-gaining-fast-on-desktop-internet-traffic/) Of the current platforms being used, iOS and Android make up over 70 percent of the market (http://www.thinkwithgoogle.com/mobileplanet/).
Since its first release in the fall of 2011, thousands of businesses use Vocus Marketing Suite to attract and engage customers by integrating social, search, publicity and email. To learn more about Vocus Marketing Suite, visit http://www.vocus.com
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.
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