SOURCE: Cisco Systems Inc.
By Brad Falconer
In November 2012, Cisco Bangalore-based employee Aravind Sitaraman (President – Inclusive Growth) received the prestigious Rajyotsava award for his leadership of Cisco’s Project Samudaya, which helped rebuild 5 villages in the Indian state of Karnataka after catastrophic flooding in 2009. This honor is the highest conferred to civilians by Karnataka’s state government. The award reflects Sitaraman’s deep personal commitment to the well-being of communities in India, as well as his strong alignment with Cisco’s unique method of sincere yet strategic social investment.
Cisco’s corporate social responsibility (CSR) efforts are defined by a simple equation: you + networks = impact multiplied. When the right person meets the right technology, it’s easy to do the math. Indeed, many of Cisco’s CSR efforts begin with grassroots enthusiasm like Aravind’s, which, when combined with Cisco solutions and best practices, can yield an outcome like Project Samudaya: an employee’s authentic, locally attuned passion for change is exponentially multiplied by the company’s resources and expertise.
KEYWORDS: Cisco, Corporate Social Responsibility, csr, disaster relief, Disaster Response, flood, India, karnataka, Project Samudaya