188BET, a global provider of online gaming, have partnered with Sport Authority, the leading independent provider of TV-quality sports betting video content, to launch a new acquisition tool for affiliates: the 188BET.com video player.
With up to 80 clips a week, the 188BET.com video player has been designed to drive incremental growth in the affiliate market, accelerating bettor activity with expert advice and analysis on key events. The video player offers a number of unique features, including contextualised video content and headlines (leveraging relevant and attention grabbing content across a range of sports and leagues); integrated odds linked to the 188BET site; incorporated banner ads promoting lead offers; and a ticker feed for additional promotional messaging.
"Affiliates are a very important acquisition channel for us, which is why we have partnered with Sport Authority for this exciting new acquisition tool,” said Des de Silva Head of Marketing UK/Europe for 188BET. “We are sure that the 188BET.com video player will be a great aid to our affiliates' acquisition efforts, allowing them to grow their businesses, and ours, faster," he said.
Powered by Income Access, the 188BET affiliate programme offers competitive, monthly tiered commission, with payouts between 25%-40% of net revenue. The programme also provides unique football content, club inventory, and top-notch affiliate support via the 188BET and Income Access affiliate teams.
To entice new players, the 188BET is offering a generous welcome bonus: a 100% match deposit match bonus on first deposits at 188bet.com/en-gb. The company is also offering the Sports GBP 50 Deposit Bonus for UK players, and will match first deposits up to a maximum of £50.
Owned by Cube Limited, 188BET is a global online gaming company that offers more than 10,000 live games to bet on each month. Licensed and regulated in the Isle of Man, 188BET has established its reputation as an in-play specialist. 188BET further increased its credentials in the global sports market as partners of Liverpool Football Club and Bolton Wanderers Football Club.
About Sport Authority
Sport Authority aims to provide a comprehensive range of market-focused interactive online sports programming to enhance and accelerate the betting experience. The company’s easy to use video players have been designed for both sports betting brands and the affiliate market, providing a compelling combination of programming and technology. The end result gives sports betting consumers an immersive user experience, exposing them to vibrant debate and strong opinion - all aimed at accelerating the bet.
The company’s video players can be easily embedded and integrated onto any betting site, and mobile and tablet versions have recently been made available.
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (forex, binary options) industries with comprehensive marketing and business intelligence. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse network of 22,000 affiliates across all gaming verticals.
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