By: PRLog
FreshStart Brands Creates Strategic Partnership with Playing For Change
In an effort to expand and share the Playing For Change vision, FreshStart Brands joins in their mission by creating and releasing two new designs celebrating and supporting the Playing For Change Foundation.

PR Log - Apr 04, 2013 - FreshStart Brands™ extends their own mission of raising money and awareness for worthwhile causes by partnering with well-known global advocate of “positive change through music education”, the Playing For Change Foundation.  Through this meaningful partnership, these organizations will expand their reach, support each other’s efforts, and continue to raise awareness of how art and music can make a difference.  

FreshStart Apparel has released two new designs by FreshStart artists Rosannah von Moritz, creator of Scottie & Rooh and Michael Nouri.  The sale of these new additions to the FreshStart portfolio will support the Playing For Change Foundation.  For each garment sold, FreshStart will donate $5 to the foundation.  Available in multiple styles and sizes, the first design “Music” is featured on mens/unisex tee shirts, sizes S – XXL and ladies fitted tee shirts size XS – XL.  Additionally, the second design “New Friends” is featured on ladies tee shirts, sizes XS – XL and toddler tees, sizes 2T – 4T as well as infant onesies, sizes 0-6, 6-12 and 12-18 months.

FreshStart Brands President Adam Reznikoff stated, “The music and videos of Playing For Change have had a direct impact on my life and personal transformation. I’m excited about the opportunity to work together to support their mission and share their work with the FreshStart Community and beyond.”  Mr. Reznikoff continued, “The music and videos they have created are inspirational and pure magic. I’ve been telling people about them for years and am totally psyched about their presence in our community and the opportunity to share their magic en masse as we continue to grow.”

Playing For Change Foundation, Director of Communications and Special Events, Shauna Murray shared, “When Adam first approached Playing For Change about becoming a beneficiary of the FreshStart program, we were really inspired to learn about the effort FreshStart is making to give back to charitable organizations like ours through the company's t-shirt sales. Our organizations share a common passion for social activism and we're looking forward to working together with FreshStart to raise funds and awareness for the Playing For Change Foundation.”

Ms. Murray also stated, “We are excited to be in a partnership with an organization seeking to make a positive contribution to the global community. Funds raised through this initiative will go toward supporting our eight music schools and programs in Africa and Nepal. On behalf of the students, teachers, and everyone at the foundation, we are grateful to FreshStart for sharing this opportunity and for joining us in the movement to create positive change through music education.”

With a constant desire to make the world a better place, both organizations have embraced new opportunities and partnerships to not only keep their respective missions alive and well, but also expand them to new audiences and further reaches.  “Beyond the Reach” is not considered an impossibility for FreshStart Brands or Playing For Change, but merely a continuous aspiration.

To learn more about the FreshStart and Playing For Change collaboration, please visit:

About FreshStart Brands

FreshStart Brands supports the dreams and aspirations of individuals, communities and organizations, locally, nationally and around the globe through the collaborative development, production, distribution and promotion of our products and services.

We work actively with a growing number of charitable organizations to promote awareness and raise money for socially and environmentally conscious causes and believe in a culture that measures success by impact as well as growth; that leads by example in allocating assets and sustainable resources. To learn more visit:

About FreshStart Apparel

FreshStart Apparel™ is a collaborative effort of FreshStart Brands™, our artists and the charitable organizations we support, to raise money and awareness for worthwhile causes while providing income and exposure for independent artists.

About the Playing for Change Foundation

Playing For Change is a multimedia movement created to inspire, connect, and bring peace to the world through music. The Playing For Change Foundation (PFCF) was established in 2007 and is a nonprofit 501(c)(3) organization with a mission to create positive change through music and arts education.  The foundation has founded new music schools and programs, and also supports existing programs, all of which are created and operated by members of the local community.

To date, 8 music schools and programs have been created in countries including South Africa, Ghana, Mali, Rwanda, and Nepal. 600 children participate in regular music instruction. The foundation continues to expand its existing programs, and to partner with new local programs worldwide. To learn more visit:

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