April 04, 2013 at 09:46 AM EDT
JOSEPH NICOLA UNVEILS THE NEW ''MUST HAVE'' HANDBAG
Handcrafted and One-of-a-kind, the Chosenline celebrates every individual's unique gift to the world.

LOS ANGELES, California (MMD Newswire) April 4, 2013 -- With a passion for artistic luxury, JosephNicola, a lifestyle brand known for its handcrafted, limited-edition, custom furniture has launched a line of equally unique handbags. Two years in the making, and now on display at the JosephNicola Gallery at the Montage Beverly Hills hotel, the new Chosen line of handbags adheres to the same heirloom-quality standards of creator Joseph Elias' furniture creations while introducing an inventive blend of statement aesthetics and intuitive functionality never before seen.

"Chosen represents our commitment to the true fundamentals of design, form, function and quality," says Joseph. "Like our furniture, Chosen handbags are meant to be passed down to your children and grandchildren."

Each Chosen handbag boasts a distinctive, circular handle in gold, sterling silver or nickel, but with endless combinations of skins, metals and fabrics, no two are alike. In fact, each bag is signed, numbered and registered, and constructed to last for generations.

"We wanted to create the perfect handbag, so we threw out everything we knew and started from scratch," says Joseph. "The result is a unique, but classic look that can last 50 or 100 years."

Each one-of-a-kind handbag, priced from $2,350 to $27,995, takes two months to create and is handcrafted using the finest materials, such as alligator, silk and hand-forged 24k gold. Joseph insists on 100% U.S. craftsmanship and materials in an effort to preserve the knowledge of third- and fourth-generation artisans.

"My hope is that the JosephNicola brand will help keep these irreplaceable skills alive," says Joseph.

Joseph designed Chosen to honor and celebrate the ways that he believes each person is selected to fulfill on his or her life's purpose.

"We are all people chosen as God's creation to share our individual uniqueness and make a difference," said Joseph. "I believe my artistic ability is a true gift from God and Chosen represents my commitment to honor my blessings and celebrate my love of artistry. My hope is for each woman who carries this handbag to be inspired to share her unique gift with the world."

About Joseph Nicola

JosephNicola is a brand of handcrafted, one-of-a-kind luxury products. Located on the ground floor of the Montage Beverly Hills hotel, the Joseph Nicola flagship store is home to limited-edition, heirloom-quality furniture and handbags. JosephNicola's expanding line of products caters to the luxury lifestyle experience, and is inspiredby creator

Joseph Elias' bold design and passion for using the finest materials, age-old techniques and innovative technology. The JosephNicola Gallery is at 216 North Beverly Drive in Beverly Hills, California. For more information, visit www.josephnicola.com.

Media Contact:
Colleen Rivers
310-777-0067
Colleen@JosephNicola.com

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