April 02, 2013 at 18:25 PM EDT
Return On Equity, Margins Clarify Financial Picture
A company's earnings provide the principal picture of its financial performance, but not a comprehensive one. Investors also need to check the company's profit margins and return on equity to judge the quality of the earnings. Strong readings in both measurements are hallmarks of winning stocks before they make big price runs. There are cases, though, when a solid annual pretax margin can offset a middling return on equity, and when a strong ROE
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