Concurrent (NASDAQ: CCUR), a global leader in multi-screen video delivery and media data intelligence solutions, today announced new session-based policy controls for its eFactor™ dynamic content adaptation solution. With eFactor’s policy control capabilities, service providers can dynamically insert alternate video content into active streams based on flexible business rules. Alternate content insertion can be used for targeted video advertising, allowing service providers to more effectively monetize live and video-on-demand content that is being delivered to Internet connected devices. It can also be used to comply with content black-out rules commonly associated with premium live sporting events.
eFactor’s policy controls work in concert with Concurrent’s dynamic repackaging and content protection software to deliver personalized video streams to consumers on any device, over any network. Video content is adapted on-the-fly during the streaming process at the direction of policy control servers and ad decision engines.
“Consumer demand for TV Everywhere services has been steadily increasing and service providers are looking for better ways to monetize the video streams they are delivering to tablets, smartphones and PCs,” said James Brickmeier, Concurrent’s Senior Vice President of Strategic Marketing. “eFactor’s advanced policy controls can be used to create personalized video streams for each subscriber based on business rules, enabling advertisers to more effectively reach target audiences and operators to better control access to content. Using eFactor’s dynamic content adaptation solutions, service providers can reduce system complexity, deliver more value to business stakeholders, and generate more revenue from the streams they are already serving.”
Concurrent will demonstrate eFactor’s dynamic content adaptation features at the upcoming NAB Show in Las Vegas on April 8-11th. To receive a demonstration of the solution, stop by Concurrent’s booth (SU11907) or contact Kristen Izzo to arrange a meeting.
For more information on these new features, please visit our website.
Concurrent (NASDAQ: CCUR) is a global leader in video, media data intelligence and real-time Linux® solutions. Concurrent provides customers with transformative solutions to fuel their business beyond what was thought possible. Concurrent’s unified video delivery and media data intelligence solutions support every screen simultaneously, making it easier for cable MSOs, fixed-line telecommunications providers, mobile operators, online media companies and satellite TV broadcasters to deliver revenue generating video services to consumers on any device, over any network. The world’s leading telecommunication and online media companies have selected Concurrent to provide the solutions and services required to support their next-generation multi-screen video initiatives. Concurrent’s Emmy award-winning video solutions are based upon a rich heritage of high-performance real-time technology. Concurrent’s real-time Linux solutions are used to support applications in the defense, aerospace, automotive and financial industries. Concurrent has offices in North America, Europe and Asia. Visit www.ccur.com for further information and follow us on Twitter: www.twitter.com/Concurrent_CCUR.
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