Neolane Ushers in Era of ‘Monologue Mass Marketing’ with New Solution
PR Log - Apr 01, 2013 - Marketing technology provider Neolane today launched NeoBlaster, a monologue mass marketing solution that empowers brands to dominate their customers by unleashing a relentless barrage of generic marketing messages. Capable of broadcasting truly one-to-infinite campaigns via the most time-honored channels, NeoBlaster combines batch-and-blast execution, a powerful genericization engine, and support for carrier pigeons, smoke signals, rock etchings, and other offline media. By pushing more generic messages to more recipients through slower, more expensive channels, marketers can magically increase response rates and ROI.
Consumers everywhere are sick and tired of brands listening to them, understanding them, and responding with personalized messages and offers. They no longer wish to be heard or to be empowered; they simply want brands to tell them what to like and what to buy. Fed up with conversation, they want brands to talk at them and occasionally even talk down to them. And to be sure they don’t miss what just might be the most amazing, once-in-a-lifetime offer, they want brands to message them indiscriminately and without abandon. These changing dynamics are paving the way for a new era of ‘monologue mass marketing,’ a term coined by Neolane that has been widely embraced by both competitors and industry analysts.
“We’ve done exhaustive market research and it’s evident that power has shifted from consumers to brands,” said Kristin L’Bleeze, CMO at Fortune 500 company Hambel Corp. “Our data shows that consumers are growing more timid. They’re growing increasingly distrustful of their social graph, especially when making purchasing decisions. And they’re abandoning digital channels, like ‘The Facebook,’ altogether. We’re an early adopter of NeoBlaster for these reasons. I can’t wait to say ‘I told you so’ to my snooty peers who think that ‘building 1:1 dialogues’ or ‘being data driven’ will get them anything other than a pink slip.”
NeoBlaster allows marketers to send generic messages to as many recipients as possible--regardless of their actual interests and behavior. Powerful genericization capabilities automatically remove any unintended personalization from messages, while a robust batch-and-blast engine finally makes one-to-infinite campaigns a reality. Additional features include controls for ratcheting up message frequency to intolerable levels; a “fire at random” option that populates different, conflicting offers across channels; and an elusive unsubscribe link that recipients can never actually click. Neolane has also expanded support for re-emerging offline channels, adding carrier pigeons, smoke signals, and rock etchings.
“Thanks to the introduction of NeoBlaster, marketers finally have a solution that rivals the advertising industry in terms of its ability to reach the widest possible audience at the highest possible cost,” said Gene Erick, Chief Strategist, Neolane. “Brands now understand that they need to hammer their message home repeatedly by talking at--not interacting with--customers. NeoBlaster is well positioned to capitalize on this growing need for monologue mass marketing solutions.”
Note: This press release--the product of an over-caffeinated marketing team--is clearly intended as an April Fool's Day joke. As Paul Greenberg, Owner, The 56 Group, LLC, noted in his CRM Watchlist 2013 review, Neolane “is a company with a sense of humor.” We hope that shows, and that you learned a little about our real focus,conversational marketing, in the process.
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation (http://blog.neolane.com/).