World Demand for Water Disinfection Products to Reach $7.7 Billion in 2016

CLEVELAND, OH -- (Marketwire) -- 03/29/13 -- World demand for water disinfection products is projected to increase 5.5 percent per year to $7.7 billion in 2016. Significant changes are occurring around the world for a number of reasons. There is continued concern about disinfection byproducts (DBPs), many of which are known or suspected carcinogens. Standards for water quality and wastewater treatment around the world are tightening -- including pressure to treat wastewater so that it is suitable for reuse or resupply of source waters. These and other trends, including market share and product segmentation, are presented in World Water Disinfection Products, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

The net result of these factors has been a switch from elemental chlorine in favor of higher value chemicals and advanced treatment technologies. While there is considerable regional variation in the degree to which chlorine alternatives are favored, sodium hypochlorite and hypochlorite generators, UV equipment, and ozone equipment will be the main beneficiaries of these changes. In addition to environmental advantages, growth in the use of equipment will be spurred by technological improvements and reduced costs, both of which have made these alternatives more attractive options. However, chlorine will remain important -- especially in the developing world.

The most dramatic changes in product mix are occurring in the municipal market. This trend is led by the US, which is pushing to replace chlorine gas. Around the world, municipal water treatment systems are reviewing their disinfection choices to determine the best technology. Growth in the industrial market will accelerate due to improving levels of manufacturing activity. Industrial users favor high-end chemicals and nonchemical disinfection techniques, but chlorine and other commodities have a large presence in industrial markets in developing countries. The recreational market is dominated by a handful of countries -- namely the US, Brazil, Spain, France, Germany, Italy, Australia, South Africa, and Mexico.

The Freedonia Group is a leading international business research company, founded in 1985, that publishes more than 100 industry research studies annually. This industry analysis provides an unbiased outlook and a reliable assessment of an industry and includes product segmentation and demand forecasts, industry trends, demand history, threats and opportunities, competitive strategies, market share determinations and company profiles.

Contact:
Corinne Gangloff
The Freedonia Group, Inc.
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